Shopper Survey Report 2023 02 Navigating the online shopping experience Ranking of features by shoppers who use printed leaflets: 0% 20% 40% 60% Simple to use 75% Quick to use 58% Gives a good overview of the products 46% Always available 37% Gives a lot of information 23% Being able to see the product 21% Able to browse and order in one place 17% Several valuable lessons can be drawn from how printed leaflets present products, which can be applied to the digital realm: Place products strategically Place related or complementary products on product pages and during the checkout process to enhance product discovery and encourage sales. Reduce the number of visible products Present products that are relevant right now based on external factors (like season) or past behavior on navigation pages like the home page. Keep it simple to browse Navigation should be straightforward and fast. Friction points like slow-loading pages, complex interactions, or disruptive pop-ups should be avoided. Focus on key information Essential product information like price and packshots should be highlighted over other elements like descriptions, specifications or reviews.
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