#1 FIRST, WHY ONLINE CATALOGS ? At their core - all catalogs have the same purpose. Providing information to prospective buyers to inspire a purchase. But paper has limitations. For one, if a buyer wants to know more, they have to pick up the phone and call you or order via email. They have to listen to elevator music whilst waiting to be connected, and then explain to a stranger what it is they need. At that point, they might learn that the prices have since been updated or that the product/service they want is no longer available. 6
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