Your sales reps at conferences, trade shows, and buyer destinations can pull out their iPad, phone or laptop and demonstrate exactly what your company has to offer at a moment’s notice. It’s also a powerful tool for the “elevator pitch”, where your sales rep can kick right into action during chance encounters. Step up to digital in a world now dominated by eCommerce, and you’ll see an impact on the bottom line through more sales, increased saleability, and reduced expenses. You’ll be able to invest more where it matters - your product and marketing tactics. 9
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