About this research The European shopper survey is an annual study of shopper behavior conducted by iPaper in collaboration with Epinion. The survey seeks to identify retail consumer trends across European markets. This year’s survey is focused on how European shoppers perceive, engage with and act on retailers promotional communication. There is a distinction made between printed promotions, meaning catalogs and lea fl ets, and digital promotion channels like websites, apps, digital catalogs and lea fl ets, social media, etc. The results are based on an online panel survey of around 7,000 consumers collected in June 2022 across eight countries; Denmark, Spain, Germany, Italy, Netherlands, France, Poland and Hungary. The data is weighted based on each country’s contribution, and representative distributions for gender, age and region are ensured. Data quality checks have been performed and validated by Epinion.
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