However, this does not mean that retailers can ignore the web all together. Consider thePseAstIaNtisSticAs:NlaDst yGeaAr,I$N1.S64 trillion changed hands in global eCommerce turnover, a 66.4% increase from the year previous. And 67% of millennial-aged buyers prefer to do their shopping online. And while it’s easy to dismiss millennials because they’re younger, in actuality, early millennials are already in their thirties and combined they have a purchasing power totalling $170 billion per year in the US alone. Far surpassing their Generation X predecessors at $125 billion. This means they are fast becoming the most influential group of consumers. If you’re a business owner or manager in charge of growing the bottom line, the lesson is clear: you need to be digital. By taking you catalogs online, you combine the inspirational aspects the current buyer wants together with the ease-of-purchase they expect. 4
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