THE BENEFITS OF TAKING YOUR CATALOGS ONLINE There’s a reason why people spend their time on Instagram and Pinterest, why shoppable images, ads and content have skyrocketed in 2018. People like to be inspired. For 93% of shoppers, visuals like images and videos are a key deciding factor in the purchasing process. We process images 60,000 times faster than text, and 90% of the information that's sent to our brain is visual. That's why in the last year alone, catalog distribution has increased by 44% and hasn't - as one might assume - gone down with the emergence of the internet. Catalogs are still a more effective inspirational marketing tool than a repetitive grid of products in a webshop. 3
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