Shopper Survey Report 2023 01 Challenges faced by online shoppers today Economic uncertainty Rational shopping is the norm right now Soaring inflation, economic insecurity and the effects of global unrest have taken a toll on consumers’ spending habits. With decreased household spending power, people are more influenced by and aware of prices. Shoppers lean towards more affordable brands, are heavily influenced by discounts, and develop loyalty through these promotions. 38% European households struggling financially* 59% European households favoring cheaper brands* 70% Discounts and promotions influence my overall spending habits 67% I am likely to buy from a retailer or brand again after getting a promotion or discount *Source: Baek, S. (2023, February 21). Navigating economic uncertainty and recession in retail in 2023
Download PDF file