Shopper Survey Report 2023 Introduction As retail continues to evolve rapidly, organizations are struggling to keep up. But so are shoppers. Imagine the complexity of shopping today: Rapid technology changes, growing economic uncertainty, and an ever-increasing number of retail brands for shoppers to consider. On top of this, retailers have a constant need to push and sell new products. Therefore, many ecommerce sites bombard shoppers with hundreds of options across categories, making the process of choosing the right product a time- consuming and potentially frustrating activity. Personalization and recommendations can contribute to a better shopping experience, by showing relevant products and reducing the number of total choices. But many shoppers are concerned about the potential misuse of their data. So, where should retailers go from here? Which challenges do you tackle first? How do you quantify and prioritize them? How do you know what to improve? Start with the shopper. 00 Introduction
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