Shopper Survey Report 2023 00 Introduction This is why iPaper, together with research company Epinion, went straight to the source. We surveyed shoppers across Europe to create a report packed with insights on shopper behavior. We gathered the data, so retailers don't have to invest their resources in the research themselves. We dug deep into shoppers’ challenges in today’s online shopping experience to discover what they say is missing, and uncover potential opportunities for retailers to fill the gap. The resulting report derives its insights from an online panel survey across seven European countries: Denmark, France, Germany, Italy, Poland, Netherlands and Spain. In the end, a total of 6,347 interviews were gathered in June 2023. The data has been subject to weighting, aligning with each country's respective demographic distribution in terms of gender, age, and region. Data quality checks have been performed and validated by Epinion.
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